Introduction

This article examines how Qantas responded to a major data breach by adjusting executive-compensation and pursuing governance reform. It explores accountability measures, the role of third-party-risk, impacts on reputation and investor-confidence, and how fleet-modernization and profits intersect with ongoing cultural and data-protection reforms. Keywords included: Qantas, governance, executive-compensation, data-breach, data-protection, third-party-risk, penalties, bonuses, Alan Joyce, Vanessa Hudson, fleet-modernization, investor-confidence, reputation, culture, reform, profits.